Social Media Manager

About the role

Bullfinch Recruitment is working with a fast-growing global gaming company to find a Social Media Manager who will own the social strategy and help shape how its brands connect with audiences online. The role works closely with Content, Design, Campaigns and wider marketing teams to turn big ideas into social-first content that fits each platform.

Key responsibilities

• Own and develop the social media strategy across multiple brands, including where and how they appear and how to grow reach and engagement.
• Build and manage the content strategy and editorial calendar with consistent, platform-native content.
• Set the creative direction for Social and work with Content, Design and Campaigns to bring ideas to life.
• Amplify brand, marketing and customer initiatives across social and extend reach beyond traditional channels.
• Activate campaigns, promotions and brand initiatives through social-first content.
• Develop creator and influencer partnerships to reach new audiences.
• Use audience insights, social trends and performance data to improve results, and test new platforms, formats and content ideas.
• Own social performance by setting clear KPIs, tracking results and turning insights into improvements.

Required profile

• Previous experience in social media management, social strategy or a similar role.
• Experience developing and delivering social media strategies for consumer-facing brands.
• Experience developing content strategies and editorial calendars.
• Experience working with creators, influencers or external content partners is beneficial.
• Experience in gaming, digital, consumer, technology, entertainment or another fast-moving environment is beneficial; other relevant backgrounds are welcome.

Required skills

• Strong knowledge of major social platforms and what makes content work across channels.
• Data-driven approach, using performance insights to shape strategy.
• Ability to define and track social KPIs and communicate performance to stakeholders.
• Collaboration with creative, content, marketing or campaign teams.
• Proactive, experimental mindset and excellent communication skills in a fast-paced environment.